MUSIC INDUSTRY and ARTISTS

Thousands of songs from across all genres will be added to the EVtones™ library of tones. EVtones™ contain special tones and frequencies to alert the blind and pets to oncoming electric and electric hybrid vehicles. These unique MP3 downloads will command a substantial premium and provide higher revenues to the music industry over current regular music MP3's. There has been an alarming decline in music revenues over the last few years due to file sharing, competition, the economy etc. EVtones will be a welcome and over time potentially significant addition to revenue generation in the music industry. Ther could also be public broadcasting rights associated with EVtones™ as the sounds are designed to be 'broadcast' to the public. Bran-Rae is reaching out to artists and the music world to embrace, promote and be a part of this exciting new concept. Bran-Rae is urging all electric vehicle manufacturers to make their sound producing devices EVtones™ - MP3 compatible. Intel's Atom chip designed for in-EV "infotainment", Microsoft's Auto Software platform, along with other hardware and software technologies from around the globe make perfect platforms for EVtones™ downloads.

Organizations representing the blind are lobbying governments to pass laws requiring that electric cars and trucks make sounds to warn sight impaired pedestrians of their approach. There is a bill now moving in the US Congress that will require electric and hybrid electric vehicles to have a minimum level of sound. Governments around the world are also passing laws requiring electric and electric hybrid vehicles to emit sounds.   will have a special under tone audible only to those with the most acute hearing such as the blind to distinguish these sounds coming from EVs. As individuals and governments adopt EVs and look to comply with these new laws, EVtones™ will be here to fill that need. 

Evtones™ also have an embedded sound similar to a dog whistle to ‘pre-alert’ Seeing Eye dogs. As an added benefit pet lovers across the world will feel a sense of security knowing that their pets will be alerted to oncoming, silent running electric vehicles. Animal lovers and animal rights groups can be assured that small urban wildlife will also be alerted to an EVs approach.